Stan Lee's Iconic Legacy Lives On Through Licensing

All American Licensing (AAL) has announced its partnership with Stan Lee’s POW! Entertainment to create a line of uniquely branded products based on the legendary comic book creator’s name, likeness, and catchphrases. With a fan base of close to 22 million followers on social media and his name appearing on over 2 billion books worldwide, Stan Lee has become a global icon whose creations have generated more than $25 billion in retail sales.

The partnership between AAL and POW! Entertainment is set to expand the Stan Lee brand into multi-tiered retail distribution, including the creation of a brand-new Stan Lee figure by Madame Tussauds. This figure is set to debut in late 2019/early 2020 at either the London or New York locations. All Stan Lee-related merchandise currently generates $1 billion in revenue annually.

As co-founding partner at All American Licensing, Tim Rothwell, commented, “We’ve appreciated the amazing global impact that Stan Lee has made on our licensing industry and All American Licensing is excited to continue with his legacy in the marketplace.”

Gill Champion, Stan’s partner and President of Stan Lee’s POW! Entertainment, expressed her excitement at partnering with AAL to achieve their mission of ensuring Stan’s iconic legacy lives on forever through his fans for generations to come.

With several unique style guides, AAL will be offering licensing opportunities to companies interested in partnering with Stan Lee’s brand. As Stan Lee was known as the “King of Cameos” with close to 100 appearances in movies and TV shows, his legacy continues to resonate with fans around the world.

The partnership between All American Licensing and POW! Entertainment highlights the continued impact that Stan Lee has had on the entertainment and retail industries. Through licensing opportunities and the creation of new products, Stan’s fans will continue to celebrate his iconic legacy for years to come. Excelsior!