Joyful Ventures Announces $23M Fund to Revolutionize Sustainable Protein


Joyful Ventures, the industry’s first LGBT and woman-led VC fund, has launched a $23M fund to propel the sustainable protein sector towards a brighter future. With the world facing historic drought, water shortage, and mounting challenges in meat production, the time to catalyze global change in our diet has finally come. And Joyful Ventures is leading the way.

Investment into changing our food system is the single most effective climate investment opportunity, with plant-based protein providing 11x more climate impact than electric vehicles, 4x more climate impact than green building, and 3x more impact than decarbonizing cement. It’s a no-brainer. Why invest in capturing carbon when we can invest in preventing it from being created in the first place?

Joyful Ventures aims to address the gaps, challenges, and opportunities in sustainable food by investing in the next generation of startups. With the industry’s first generation of investment now behind us, the fund firmly believes that the next generation of startups will bring incredible transformation to the sustainable protein landscape.

Following the landmark USDA approval of cell-cultivated meat for US consumers last week, the future is bright for Joyful Ventures and the sustainable protein landscape. As the founder of VWS, Jenny, the founder of Joyful Ventures, is proud to share that the fund has made a historic industry commitment to invest at least 50% of its investments into women, LGBT, and founders of color. Joyful Ventures aims to double down on building a better food system through women’s leadership.

The fund provides an opportunity for investors to take part in a transformative movement towards a better food system and a more sustainable future. Joyful Ventures is targeting a $25 million dollar fund and is now accepting limited partners with a minimum commitment of $25,000. If you are passionate about this work and want to be a part of this transformative journey, reach out to Joyful Ventures for more information on investing in or pitching the fund.

In a world facing environmental challenges, Joyful Ventures is leading the way towards a brighter future. With a historic commitment to at least 50% investment in women, LGBT and founders of color, the fund provides an opportunity for investors to take part in a transformative movement towards a better food system and a more sustainable future. Together, we have the power to drive real change. Let’s build a joyful future for us all!

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